A useful explanation for a vexing question supplied by the folks over at http://en.wikipedia.org/wiki/Main_Page
A billboard is a large outdoor signboard, usually wooden, found in places with high traffic such as cities, roads, motorways and highways. Billboards show large advertisements to pedestrians and drivers traveling from one place to another. The vast majority of billboards are rented to advertisers rather than owned by them. Shown with large, witty slogans splashed with distinctive color pictures, billboards line the highways and are placed on the sides of buildings, peddling products and getting out messages. Billboard advertisements are designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. Thus there are usually few large words, and a humorous or arresting image in brilliant color.
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